Bohart Museum of Entomology is one of the largest insect museums that focuses on collection, research, and education. Upon its founding, the organization has taken great pride in informing the public and its visitors about their research of insects and their effects on our environments.
With a noble approach to enlightenment and a dutiful pursuit to help people learn about a misunderstood world, inspired an opportunity to make learning: engaging, memorable, and fun. It’s not always the content we learn that remains, but sometimes how the content is visually presented and connected to us. The goal of this project serves to provide the Bohart Museum of Entomology with a systematic, vibrant, and festive visual identity through a new logo, typographic and graphic language themed by the world of insects.
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