YBCA 100

Creative Director

Tom Crabtree

Art Director

Caroline Reece
Eileen Lee


Tanner Irwin
Jerod Rivera


While interning at Manual, I had a great opportunity to work on the YBCA 100 event identity posters, brochures, in addition to some collaborative contributions to the lobby installation. The YBCA 100 is an annual list of creative minds that inspire our work. We believe they are asking the questions and making the provocations that will shape the future of culture.

Creating a typographic system that is based on the idea of constant questioning and answering, bounce back and forth — graphically illustrating the 100 as a hero mark that holds those typographic system throughout the poster, brochure, and lobby installations.